Concepts
For their new summer concert series, Talbot Group was looking to create promotional media for Tuesday Tunes that departed slightly from their other event branding but tied into its playful, illustrative style. This was the first draft I presented which depicted the location on The Green, the food trucks, and trees. From there we worked to refine the typeface, colors, and layout.
After working on finalizing the design we also tried out some variations within the selected color palette. While we finalized on a light creme background, some of the elements of other variations were carried onto other promotional materials. Next, I worked on other promotional media like social media promotion, banners, and EMC signage.
